Content is still king and quality content is a must for business success

It’s sad to see great business ideas fail to thrive when it’s due to small things that are often overlooked. One in particular is content. Poorly designed, inactive websites with poor quality content and images can destroy a great business. Marketing and website content doesn’t have to be perfect but it does need to be engaging and worth reading to attract valuable clients and customers. There is nothing more annoying … Read more

Our First Australians

Recently I wrote two stories about Indigenous people – one about Koori Education for ‘The Age’ and another about Indigenous artist Eileen Harrison for ‘Gippsland Country Life’ magazine.

The experience of engaging with Indigenous Australians to write these features has been an incredibly enlightening one.

Our First Australians are beautiful people who have the oldest surviving culture in the world. They have a spiritual connection to their environment that goes … Read more

Is there a Santa Claus?

Virginia’s letter

In 1897, eight-year-old Virginia O’Hanlon from Manhattan asked her father if Santa Claus really existed. He suggested she write to ‘The Sun’, a prominent New York newspaper at the time, and ask the question, assuring her that “If you see in in The Sun, it’s so”.

Her letter appeared in the newspaper on September 21, 1987, answered by reporter Francis Pharcellus Church.

Now more than a century later … Read more

Is it just the economy or is it the way you operate?

Small flaws can have a large impact on small business

Times are tough, particularly if you are a small business retailer, but rather than struggle, why not see it as a challenge and look at where you can change the way you operate your business.  Sometimes the smallest change can have the most effective outcome.

The appearance and presentation of your business

Look at the outside of your business premises. … Read more